The brand came into existence in 1854 and since then has been a leading lifestyle brand (Tak, 2015). Target Market LV uses demographic targeting strategy to target their customers Both men and women Age: ranging from Psychographic segmentation All of our Louis Vuitton stores offer repairs, and our staff would be delighted to assist you with an assessment. Louis Vuitton bag is not only functional in containing things as a bag itself but also help people feel confident and valued since Louis Vuitton is a luxury and fashionable brand. The financial crisis going on would not disturb world’s luxury brands as the luxury goods consumers are well-positioned enough that they just are not at risk to face such factors. Summary of experience: Louis Vuitton. However, if you are unable to take your item to one of our stores, please email our Care Services Team directly at usacareservice@contact.louisvuitton.com with your repair inquiries. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles. Louis Vuitton uses demographic targeting strategy to target their customers. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. 4. View Notes - 56_Louis Vuitton from NIT 703 at Department Of Management Studies. Top customers look for excellent craftsmanship, the use of high-end materials and an excellent buying experience, which Louis Vuitton can easily achieve selling strictly artesian labor goods. Customers of LV are more inclined to superior design, perfection and art. Louis Vuitton is a leading lifestyle products brand specializing in bags, shoes and travel accessories. Customer analysis in the Marketing strategy of Louis Vuitton – Louis Vuitton is the manufacturer and distributor of the luxury goods able to attract customers in the age group of 20-45 years. This sponsored event caters to the extremely wealthy, who are traditionally loyal Louis Vuitton customers. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton. Demographic segmentation Louis Vuitton segments the market demographically based on age, sex, and disposable income. The 2013 Louis Vuitton Cup will mark the 30th anniversary of this esteemed event; a yachting competition sponsored by Louis Vuitton, in which the winner advances to the America’s Cup. Louis Vuitton utilizes demographic targeting to target its clients, both males and females of different ages. Louis Vuitton can engage customers online and increase business through ecommerce platforms. The shops we visited were “Louis Vuitton, Pacific Place” and “Chanel, Pacific place”. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. 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