Stability:the ability or an organization to remain in the business for the longerperiod of time without sustaining significant losses while conducting the business operations. The story of the rise and fall of BlackBerry is no secret as the device was once as famous as the celebrities and heads-of-state that carried it. Perhaps, while writ the problem statement, it is important to consider the small factors that are often overlooked such as the intangible factors that effects the productivity of the organization in the long-term. blackberry became desperate for a new strategic course. The Rise and Fall Of BlackBerry: An Oral History. In addition to this, the disadvantages of the alternatives entails the costs that are associated with implanting the option, and thus required to  be considered before the implementation process, in order to avoid any mishap in future or during the implementation. There are many occasions, in which the environmental changes have an adverse influence on the project that might not be noted in the initial stages of project, indicating that the uncertainty sis still there even after the pestle analysis have carried out. In SWOT analysis the strong and weak aspect of an organization is determined by evaluating the elements within the environment while the opportunities and threats of an organization are determined by examining the element outside the environment. At this point, people were locked into either iPhone or Android. Most everyone in the business world has used, or in some way, shape, or form has been exposed to BlackBerry devices. It is encouraged to be consider especially for a projects that are large and complex in nature. There is no doubt that BlackBerry has a long way to go if they are going to be a long-term net cash flow positive company, but with the shift towards software and services and away from the hyper-competitive device market, they have a real opportunity for success. The graph below illustrates the percentage of total market share owned by the various OS as of the final quarter of 2016: With regard to the competitor analysis within the smartphone market, the data provided essentially speaks for itself in solidifying the statement that BlackBerry is no longer a threat to the competition. Retrieved June 19, 2017, from http://bizblog.blackberry.com/2014/06/gartner-reality-check/, Vincent, J. The The Rise And Fall Of Blackberry legal factors involves the certain laws and regulations which might effect on the business operations of an organization. However there are certain limitation attached with it. BlackBerry thought its loyal customers would wait around for it. A good recommendation is that, incorporates the findings from the past. Even considering tragically splitting the company and selling the remaining parts to companies who are luring for Blackberry’s patents and technologies. The result was overly negative due to an overwhelming number of complaints related to poor operation and other various defects. Saturation can be derived by changes in technology, increases in competition, or price and therefore continued product creation and improvement must be attained to have any possibility of achieving further growth. All work is written to order. Liquidity: it is the ability of an organization satisfying immediate obligations, maintaining positive cash flows and it most likely based on the balance sheet of company depicting the financial condition of organization. The BlackBerry project: capturing the content of adolescents’ text messaging. Contribution analysis: this analysis is mainly used for the internal organization’s management, even though it is increasingly applied in broader analysis of financials, it includes relating sales to the individual product group’sor total business contribution margin. It also includes impending and current legislation that tends to impact on the industry in areas including competition, employment, safety and health. In the current market, there is much attraction due to the fact that the market is less saturated and security is a hot topic among many CEO’s and other high-power leaders. An organization should consider the influence of the national and international laws where the organization would originate the business operations. The The Rise And Fall Of Blackberry VRIO analysis is basically the extension of the The Rise And Fall Of Blackberry PESTEL analysis, which allows the oragnation to understand the resources, competitive edge, value proposition and its value in the market. Infact, the set of recommendation offered should also have a contingency plan, and the other course of action for plan A and B both. By knowing this information, company’s like BlackBerry become equipped to make certain educated decisions that are hopefully in the best interest of the organization and its stakeholders. Spoiler: They didn't. (2014, March 26). In addition to this it does not provide any solution or alternatives decisions. As new technological trends continue, BlackBerry and other companies within the industry will continuously be pressured to create new and advanced products that meet the needs of consumers in a cost effective way. The Rise And Fall Of Blackberry Opportunity is an advantage and the driving force for an organization. In an era of rising hacking and security threats, it seems consumers are ready to return to functionality. In their 2016 IR Summary, BlackBerry states their value proposition as follows: “We enable you to confidently mobilize your infrastructure to be most competitive in the new paradigm.” BlackBerry has long been associated with security as they deliver the “only end-to-end and secure mobility platform” consisting of enterprise solutions, technology solutions, secure messaging, and handsets. “In 2008 the company was valued at $83.4 billion, more than Merck, Goldman Sachs, or EBay; now it’s worth $3.4 billion, less … There are several generations of mobile phone developed, and thousands of models from different brands have sold in the market until today. The useful snap shot can be taken by analyzing the financial condition of an organization in a particular time period. IEEE Computer and Reliability Societies. While this is a global threat to all companies, the threat of technological change is especially important to companies like BlackBerry whose successes and failures reside within the tech industry. In particular section, the management/teams develops different options through which the problem can be resolved. 06/23/2015 qSample. The major advantage is that it enables the significant comparison between time periods. BlackBerry controlled 50% of the smartphone market in the US and 20% globally. And will it make the organization sustained in the changing market situation. SWOT analysis mainly have two dimensions internal and external dimensions. Likewise, as cyberattacks and the need for cybersecurity are on a rising trend, BlackBerry should anticipate the threat of increased global competition as companies who have greater resources, like Microsoft, Apple, and Google, try to steal a piece of the market share. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Such factor analysis is important in order to avoid any resistance implementation and also save the resources and efforts. Retrieved June 17, 2017, from https://us.blackberry.com/content/dam/blackberry-partners/pdf/wp-451-research-blackberry-is-back.pdf, Sims, J. Such is important to analyze or else it would lead to failure. As BlackBerry has historically experienced, technology companies that are unable or unwilling to stay up to date with the latest trends are at significant risk for failure. As BlackBerry has experienced with smartphones – as technology changes, competition will increase like seen with the penetration of Apple and Samsung within the smartphone market. In many ways, BlackBerry was the producer of the world’s first widely-adopted premium smartphone brand. There has been great reception here as more than 40 million users have signed on to use BBM” (Poh, 2016). SWOT Analysis is a proven management framework which enables a brand like Blackberry Style to benchmark its business & performance as compared to the competitors and industry. The global economy has seen significant struggles within the last few years. Those who continue to satisfy the trends by continuously creating and improving will succeed, while those who do not will eventually be eliminated by the competition. Moreover, clarity of the The Rise And Fall Of Blackberry problem statement is important to maintain, in order to avoid the misunderstanding between the shareholders and stakeholders. We will assess BlackBerry’s capabilities to execute its strategy by applying the 4-step assessment model identified in the Donlon and Walmer Balanced Scorecard Report. BlackBerry is a strong competitor in the security market as they are currently the only provider that possesses a full “end to end” lifecycle of services. If the substitute product contains a level of quality that is greater than or equal to the current product, the price is lower than the current product, and the cost to switch is relatively low, then the threat of a consumer to substitute a product is high. Within the industry the businesses profitability is dependent upon the following forces: The competition among the firms help in identifying the lucrativeness of an industry where companies are competing hard in order to maintain their power within the industry. Additionally, the macro environment includes legal and political factors, sociocultural forces, economic forces and technological factors. The next decade was a period of spectacular growth for RIM, making its two co-CEOs billionaires. internal and external factors. Through the year 2020, it is projected that there will be 6.1 billion smartphones and 20.8 billion other connected systems and devices. Diminished brand loyalty due to defective devices. The process scan the financial statement to evaluate the relationship the disclosed items. Prior to Apple and Samsung’s market penetration, BlackBerry was a leading brand. It is carried out to analyze the position of an organization in in the market compare to its competitors and the major factors that are affecting the competitiveness before crafting any business strategy. Lastly, under the recommendation, it is important to incorporate the finding from the past, so to make the given Solution more acceptable. The difficulty for BlackBerry will be revealed as more competition with greater resources enter the market which could lead to a pricing battle and other various rivalry struggles. The customer are assumed to have strong buying power in case: Though the model from a strategic point of view is an important tool but there are certain limitation associated with the application of the porter five forces model. The importance of the technological segment predominantly relates to the identification and development of new products that fall in line with the newly anticipated technology trends. It is significantlyimportant for companies measuring profit in context, for example; if it is stated that the company has generated 10% profit returns and did not ensure the provision of profitability-oriented information but in case if the company had make a 10% gross profit or return on equity, then the profit term would give meaning. The cost of switching is comparatively low. At the end of 2007 the company had a market capitalization of more than $60 billion. Sales peaked at almost $20 billion in 2011. 99.6 percent of new smartphones run Android or iOS. Jack Gold, founder and principal analyst of J. The latest annual financial statement reveals a net loss of $1,206 million for FY ending February 28, 2017 compared to a net loss of $208 million for FY ending February 29, 2016 which amounts to a net loss increase of $998 million. Retrieved June 13, 2017, from https://us.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2017/IR_Summary_for_Q1-2017_20FINAL.pdf, BlackBerry EthicsLink. They are the The Rise And Fall Of Blackberry technical and economically ways through which the project can be carried out feasibly. By adhering to these principles, BlackBerry believes that they are effectively doing their part to contribute to an uncompromised future. As of the 4th quarter of 2016, Android and iOS owned the majority of the smartphone market share at an astounding 99.6%. The problem statement refer to the concise description of the issues that needs to be addressed. Reference this. The matric can be adjusted for thepurpose of reflecting the average equity amount being employed during the span of year, giving the more accurate and realisticpicture of how the organizationhas been performing throughout the year. Apart from this while developing the option, it is important to consider the realistic nature of the option. A New Era of Presidential Security: The President and His BlackBerry. Combining these factors, it last greater and inevitable impact on organization. However, despite the fact that the industry changes so rapidly, consumer perceptions do not share the same quickness regarding change. The factors involves awareness of the seasonal or climate change or terrain variation. On the surface this story isn’t positive, but when you consider that the majority of the losses constitute fees associated with the successful restructuring of outstanding debt, expenses related to employee termination benefits as well as costs associated with unsold devices (a business that they are migrating away from), the outlook is a bit more positive. On the other hand, one of the globally known strengths that provides BlackBerry with the greatest opportunity in the current and future external environment is in the realm of security. BlackBerry Reports Q4 Fiscal 2017 Results Above Analyst Consensus Revenue and EPS Estimates. This has resulted in additional complexity that leads to vulnerabilities, negative user experiences, and higher costs to the consumer. Retrieved June 18, 2017, from http://blogs.blackberry.com/2016/09/why-the-u-s-government-is-one-of-many-to-choose-blackberry-software/, La Monica, P. R. (2017). By Tammy Tham on June 30, 2019 0 8 Views. New entrants in Diversified Communication Services brings innovation, new ways of doing things and put pressure on BlackBerry Limited through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Spoiler: They didn't. The effect of the particular external factors or forces might have extreme consequences for the specific department or divisions, also the analysis better helps companies in clarifying the needed or required changes, thus identifying the potential options (Norton, 2008). The rise and fall of blackberry Since the mobile phone had invented, the mobile phone becomes the thing that we can’t live without in our daily life. Under the evaluation of alternatives the pros and cons of the alternatives developed above are gauged based on the benefits they offer to the organization and also the strengths the carry that may help the oragnation in overcoming the problem. Also, during the evaluation process, the financial feasibility of the organization is also considered and the drawbacks/weaknesses of the organization. Gillette, F., Brady, D., Winter, C., & Miller, H. (2013, December 13). Alternatives are generally mutually exclusive in a way that if we combine two or more alternatives together it will eventually create a new alternative. The sales’ common base permitting a ready comparison between key expenses from time to time against industry databases and competitors in the market over longer stretches of time. It is a condition existing in the external environment that allow the organization to take an advantage of the organizational strengths, and help in overcoming the weaknesses and to neutralize the threats present in the environment. Therefore, being the use of the financial ratios would provide assistance thereby leading to the overloaded information. The particular section deals with the different ways the problem can be resolved. Lastly, Organization factor includes the resources and functions that are offering certain value to the company. It is the process that is widely used for identifying the financial weaknesses and strengths of the corporations, this can be done by building the relationship between items of the profit & loss account and balance sheet. Innovation Case Study : Rise and Fall of Blackberry. Moreover it also delineates the impact of such changing factors on the users, and other stakeholders. As with any portion of the technology industry, competition is fierce and changes occur at a rapid pace; therefore, we have to assume that the future will contain high volatility. Furthermore the cost related to the entry, access to raw materials, barriers related to culture and technical standards also play a major role and can affect the decision of the new entrants in the market. (Code of Business Standards and Principles), On BlackBerry’s website, there are 5 pillars set forth as fundamental for operations within the company: Corporate Citizenship, Public Policy and Government Relations, Sustainability, Responsibility, and Supply Chain Ethics. Retrieved June 17, 2017, from https://www.forbes.com/sites/greatspeculations/2015/11/13/how-software-and-patent-monetization-will-impact-blackberrys-valuation/#5fbc84b77865, Gomez, F. (2016). strength, weakness, opportunities and threats. A change in the gross margin might derived from the combination of the changes in the product’s selling price, manufacturing cost level for the product and the variation in the business’s product mix. BlackBerry has capitalized on this for added success. The competitor analysis is a focus on the firms that compete directly within a given industry. As for the competitors, most firms only possess small portions of security expertise that do not fully encapsulate the entire cycle. BlackBerry Limited. The movement in price are likely expressed in mentioned ratios and absolute dollar terms. This is not an example of the work produced by our Dissertation Writing Service. In addition time required has to be mentioned. Within this analysis, the goal is to identify future objectives, the current strategy, assumptions of the future, and capabilities in comparison to competitors. The consideration of cost is important in the alternative generation in order to attain the maximum feasibility with overall business strategy and the budget allocated. This will allow the team to develop a better solution plan addressing all the factors and considering all the risk associated with it. Additionally, the attention can be paid to certain weakness and strengths through seeing the appropriate changes over the period of time. The next decade was a period of spectacular growth for RIM, making its two co-CEOs billionaires. After considering the major top problems, the business analysts or managers would then be able maximizing the shareholder’s wealth. Evidence shows that consumers are showing strong preference in utilizing cloud services for data storage and BlackBerry could benefit from this by focusing continued expansion into this area. OUR MISSION: “To be the world’s leading provider of end-to-end mobility solutions that are the most secure and trusted”. The Rise and Fall of Blackberry 1. With over 44,000 patents, BlackBerry possesses one of the largest portfolio of patents in the industry and is primarily geared toward wireless technology, secure communications, and “Internet of Things”. With this being the frequent case, BlackBerry’s smartphone market could most likely continue to see some challenges. Blackberry 3 THE RISE OF BLACKBERRY The Blackberry mobile phones are admired for its professional looks that e very corporate people would prefer to have . Another limitation associated with The Rise And Fall Of Blackberry SWOT analysis is that it provide equal weight to each factor regardless of their impact or relevancy. The credit policy of an organization last greater impact on the day’s receivables. The The Rise And Fall Of Blackberry competition is moreover on basis of diversity, the development within the sector and the barriers related to entrance in the market. 28/09/16 Image caption The Blackberry 5810. Then four or five years later, it was back down to a $3 billion company, gasping for breath. By assessing the stability of the company needs use of balance sheet and income statement as well as non-financial and financial indicators. (2017). For instance; which are the areas of company getting stronger or weaker? The underlying objective of the financial analysis is organizing the financial statement as well as other accounting data of an organization enabling the comparisons with other companies, also enabling to accurately evaluate raw data. Today, BlackBerry does still have an operating system (OS) that participates in the smartphone market, however the small percentage of market share owned by BlackBerry is such a small fraction as compared to Android and iOS that it is almost not worth mentioning. High threat of substitute leads to low profitability as it limits the industry profits by placing a price ceiling due to the fear of being substituted by other product. Nonetheless, the analysis needs to be conjunction with other frameworks such as S-W-O-T analysis in order to get a more realistic picture. Which areas are in need of immense attention? In addition, while stating the problem statement, the aim of the management is to see the mission and vision of the company and then analyze the current state of the organization, such also allow the right identification of the problem and the lead to the development of concrete problem statement. As a strong believer in the “push-button” technology, BlackBerry sat and watched Apple and Android take over the market as the customer preference quickly shifted toward the touch screen device. Etc. (cover story). This damaged the loyalty to the BlackBerry brand as millions of customers returned the BlackBerry device and switch to the iPhone. Sustainability is extremely important as there is increased focus on the world’s renewable resources and the efforts big businesses make to lessen their carbon footprint. Theratios are sub-divided into the major groups that tend to cover the financial areas. With this projected growth, the opportunity for future expansion is endless. The reliability factor includes if the option developed is successful or has the successful track record in the past or with the pats companies. On the other hand, due to the fact that damage caused by todays cyberattacks are proving to be of great concern and potentially more costly than the cost of the actual solutions, great opportunities on the security side of BlackBerry’s business will continue to exist even in the most challenging economic times. BlackBerry is back! The potential factors that contributed to BlackBerry poor business’s performance. The collection time is measured by days receivables on credit sales.With increasing day’s receivable, the company would need more working capital. In other words, the analysis keep focusing on the past performance evaluation in terms of profitability, liquidity, growth potentiality and operational efficiency. In order to capture the adolescents messaging the 81 participants (which were 15 year old, 10th grade girls) were each provided with a BlackBerry that was configured to leverage the BlackBerry messaging service to store and allow for analyses of their communications. Utilizing the techniques of environmental scanning, monitoring, forecasting, and assessing, BlackBerry has identified many of the latest industry trends which they have already begun shifting their focus toward. “In 2002, RIM released the more commonly known smart-phone BlackBerry, which supports email, mobile telephony, text messaging, Internet faxing” (IEEE Computer and Reliability Societies, 2009, p. 67). Currently, BlackBerry has over 44,000 patents which lead to a variety of opportunities to engage in litigation as a result of patent infringements. The story of the rise and fall of BlackBerry is no secret as the device was once as famous as the celebrities and heads-of-state that carried it. As of now, it’s only $4.3 billion. The device offered many security features including encryption of messages to and from the device “and users can password-protect the device with a fail-safe mode that wipes the content clean after 10 failed password attempts” (IEEE Computer and Reliability Societies, 2009, p. 68). that are added on a daily basis. It is noteworthy that the gross margin reflect the relationship of volume, price and cost. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2015). BlackBerry devices have been utilized in movies, television shows, and by many public figures over the years which has drastically contributed to the recognition of the BlackBerry brand. Many times these options are already in hand with the management or re-developed from the scratch through strong brain storming. The demand within the cloud based market offers an excellent opportunity as it is expected to continue along a steady growth trend through 2020 reaching an estimated value of approximately $240 billion. Among the above factors, the reversibility factor carries high importance. At the end of 2007 the company had a market capitalization of more than $60 billion. A strong The Rise And Fall Of Blackberry recommendation must cover the key areas as how the organization will implement the alternatives, what benefits will it receive if it implement the when alternatives and what could be the cost, that he organization will need to overcome or address, in order to effectively implement the alternatives. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKDiss.com. An informal vision and mission statement appear in BlackBerry’s 2016 IR Summary. BlackBerry generated $1.6 billion last year from those service fees, close to half of total revenue. The company expects those service revenues to fall by 15% quarter to quarter; that means Chen will derive just over $800 million from services this year … “In 2008 the company was valued at $83.4 billion, more than Merck, Goldman Sachs, or EBay; now it’s worth $3.4 billion, less than Wendy’s” (Gillette, Brady, Winter, & Miller, 2013). Return on equity (ROE): This performance measuring parameter measures the return that the company has earned in relation on the owner funds. It is due to the fact that the organization needs to analyze exact factor in terms of its reversibility to see, if the process can be reversed, if the option fails to offer the respective results. It is not heavily relying on the industry for its profits. It is important to note there that it also highlights the needs to beaware of keep emphasizing on the company’s specific concerns without appreciate secondary influence on other ratios. Also, there are many questions that can be bets answered by comparing the figures in The Rise And Fall Of Blackberry percentages. The social factors includes safety and health consciousness, various demographics, population growth rates and cultural aspects. The external factors are dynamic and can be change at a rapid pace. The launch of the BlackBerry by Research in Motion (RIM) in 1999 laid the foundation for the development of smartphones. Understanding Blackberry’s Business Strategies – Asian Entrepreneur. BlackBerry Limited Porter Five (5) Forces Analysis for Technology Industry Threats of New Entrants New entrants in Diversified Communication Services brings innovation, new ways of doing things and put pressure on BlackBerry Limited through lower pricing strategy, reducing costs, and providing new value propositions to the customers. In an effort to try and understand the external environment, the company must first understand the various trends within the environment; and then we can break down and study the various elements within the general, industry, and competitor environments. Therefore, while the barrier to entry is considered to be high, the overall threat of entry is still considered to be moderate due to the fact that there is low market saturation and companies with high levels of resources possess the ability to force their way in. The Rise And Fall Of Blackberry Harvard Case Study Solution & Online Case Analysis. In addition, it also analyze the factors that are Rare within the organization. Also, while selecting a particular course of action/alternative, it is important to ask” whether the option will resolve the problem directly, or will an additional efforts will be required to address the problem. In Blackberry Style SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. July 12, 1999, a Canadian company called Research In Motion (RIM) came out with the first hand held device that was capable of integrating e-mails The RIM 850 was a two-way pager, and had many other useful functions as well. Apart from this, while developing the problem statement, it is important for the     Problem statement to be clear and concise. , making its two co-CEOs billionaires describe the industry that, in theory, was supposed to be.., day ’ s only $ 4.3 billion s market penetration, ’. 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